Creating a delightful experience requires approaching a project with an attitude of service and empathy toward the end user. We must think and anticipate, the with great detail, about the user's needs and experience.
Holovaty discussed how Hotel Tonight app creators successfully pared down for the end user booking a hotel in so few, easy steps, people were inadvertently booking hotels in their pockets.
They had to add a final step before booking - to trace the outline of their logo with your finger. What a great solution for a problem I wish more company's had.