I love bunnies. I don’t own one nor am I an expert in rabbits, but I’ve skimmed books offering facts about their cuteness. I don’t remember much but I’ve picked up that, as with any social animal, body language is used to show others where they stand in a group. Some things that I’ve read have made me think bunnies can be downright catty.
“...the ultimate insult in the bunny world is being ‘shown the rump’... (The Bunny Lover's Complete Guide To House Rabbits, p116)
Annie’s is a playful brand and I love how they use their cute rabbit mascot throughout their marketing. Details of bunny body language is hardly common knowledge. But when I see some of Annie’s clever iconography, I can’t help but imagine rabbit experts grabbing some Bunny Grahams for the kids, shaking their heads at the unconscious insult the boxes display.